Website Data Privacy Information
This Website Data Privacy Information provides you with important information on how we process your personal data whenever you visit our website https://www.hy.pe/ (hereinafter referred to as “website”).
I Controller & Data Protection Officer
Beyond Hype, a branch office of Hype Partners Ltd., with its business address at Wiener Straße 18, 10999 Berlin, Germany (hereinafter referred to as “Beyond Hype” or “we”), is the controller for your personal data.
Beyond Hype has appointed Nick Dijkstra, Wiener Straße 18, 10999 Berlin , privacy@hype.partners as its data protection officer.
II Data Categories
1.1 Server logfiles
Whenever you visit our website, we process the following categories of personal data which your browser transmits to our server (so-called “server logfiles”):
These server logfiles are processed every time you access our website.
1.2 CONTACT AND DOWNLOADS
IF YOU CONTACT US BY EMAIL OR DOWNLOAD MATERIAL THAT WE OFFER, WE PROCESS THE INFORMATION NECESSARY TO ANSWER YOUR REQUEST, E.G. YOUR EMAIL ADDRESS, THE INFORMATION YOU PROVIDE AND THE DATE AND TIME OF THE CONTACT OR DOWNLOAD.
2. Website analytics
Beyond Hype uses website analytics tools to collect information about our website’s use, provided you have consented to the setting of relevant cookies. In addition to server logfiles, we receive the following data categories with the help of analytics services:
This data helps us to eliminate weakness in and improve our website. For information on the processing of personal data by the cookies set in this context, such as storage periods, please refer to our cookie settings below.
2.1 Google Analytics
We use Google Analytics, a service provided by Google Cloud EMEA Limited, with its business address at 70 Sir John Rogerson’s Quay, Dublin 2, Ireland, to receive an overview of the website behavior of our visitors. Google Analytics allows us to collect and analyze data such as how far a visitor scrolled, which buttons were clicked on etc. In addition, Google Analytics helps us to collect, for example, demographic data, such as age, gender, interests, geographic characteristics, such as language settings and location, as well as technical characteristics, such as device type, search history, YouTube history and data from Google partner websites. We use this data to optimize our website. Google Analytics also helps us to identify how a user enters our website and which channel the user used (e.g., via a paid or unpaid advertisement, a Google search, a Facebook post, or a direct access to the website). This information allows us to see which marketing channels are working and which are not. Google Analytics also allows us to identify user paths, i.e., where users go on our website, whether they return to the homepage and how many users there are. With the help of this information, we can, for example, recognize whether the bouncing of many users is due to a technical defect of the website. This data gives us a good overview of our website and how it is used. Please note that even though user data is collected, we cannot draw any conclusions about your person by means of this data, as the reports we receive from Google Analytics are based on aggregated data.
2.2 PostHog
We also use PostHog, a products analytics suite provided by PostHog Inc., 2261 Market Street #4008, San Fransisco, CA 94114, USA. PostHog collects your location (city, country), device details (such as device type and brand), browser details and language settings. PostHog records your session so that we can identify where users have difficulties with our website and use this information to improve our website.
3. Social Media Plugins
To increase our reach, we maintain social media online presences on Twitter and LinkedIn. If you click on a link embedded in our website, displayed as “LinkedIn” and “Twitter” (hereinafter referred to as “plugins”), you will be redirected to the following pages:
When you visit our website, a direct connection between your browser and the server of the social network is established through the plugins. The social network thereby receives the information that you have visited this website. If you are logged into your account with the social network, the social network can assign the visit to this website to your user account. Details on data collection (purpose, scope, further processing, use) as well as your rights and setting options can be found in the privacy policy of the social network. The deletion of your personal data by the social network takes place as described in the respective privacy policy.
III Purpose and Legal Basis
1.1 Server Logfiles
Beyond Hype processes the above-mentioned server logfiles to display our website. Legal basis for such processing is you using our website and our interest in the provision of a functioning website pursuant to Art. 6 (1) b) of the General Data Protection Regulation (“GDPR”).
1.2 CONTACT AND DOWNLOADS
WE PROCESS YOUR PERSONAL DATA IN ORDER TO ANSWER YOUR CONTACT REQUEST OR PROVIDE MATERIAL THAT YOU REQUESTED. LEGAL BASIS FOR SUCH PROCESSING IS ART. 6 (1) B) GDPR OR ART. 6 (1) A) GDPR FOR SUCH INFORMATION THAT IS NOT ABSOLUTELY NECESSARY AND THAT YOU PROVIDE TO US VOLUNTARILY.
2. Website Analytics
We use analysis tools to improve our website and to receive insight into our marketing efforts. Legal basis for this data processing is your consent pursuant to Art. 6 (1) a) GDPR, which you can revoke at any time with future effect. To revoke your consent, please change your current state below, or use the consent widget at the bottom of this page.
3. Social Media Plugins
We use plugins to increase our reach. Legal basis for this data processing is your consent pursuant to Art. 6 (1) a) GDPR, which you can revoke at any time with future effect. To revoke your consent, please change your current state below, or use the consent widget at the bottom of this page.
IV Recipient
Beyond Hype employees, who are responsible for the technical administration, maintenance, and further development of our website, receive access to your personal data. In addition, employees of website analytics companies (see above in section II.2) and social media platforms (see above in section II.3) receive access to your personal data. We have entered data processing agreements with service providers to safeguard your personal data.
V Transfer
Beyond Hype processes your personal data in Germany and the United Kingdom. Since Beyond Hype uses third party service providers, such as website analytics companies (see above in section II.2 AND THE COOKIE NOTICE) and social media platforms (see above in section II.3), your personal data is transferred to those service providers, which are located outside the European Union. To secure your personal data, Beyond Hype has entered into data processing agreements with these service providers. Since these service providers are located outside the EU, EU Standard Contractual Clauses have been entered. You have a right to receive a copy of these EU Standard Contractual Clauses; to exercise this right, please contact privacy@hype.partners. META PLATFORMS, INC., WHOSE SERVICES TO US ARE DESCRIBED IN OUR COOKIE NOTICE, IS CERTIFIED UNDER THE DATA PRIVACY FRAMEWORK. PLEASE FIND DETAILS OF THE DATA TRANSFER UNDER THE DATA PRIVACY FRAMEWORK FOR THE EU AND THE UK HERE: HTTPS://WWW.DATAPRIVACYFRAMEWORK.GOV/S/FRAMEWORK-TEXT.
VI Data Retention
1.1 Server logfiles
Your personal data is retained for 7 days and deleted thereafter.
1.2 CONTACT AND DOWNLOADS
YOUR PERSONAL DATA WILL BE RETAINED IN EACH CASE FOR THE PERIOD DETERMINED BY US IN ORDER TO PERFORM THE TASK AND WILL BE DELETED THEREAFTER. THIS IS BASED ON THE RETENTION PERIODS UNDER COMMERCIAL AND TAX LAW.
2. Website Analytics
Your personal data is retained for 1 year, UNLESS OTHERWISE STATED IN OUR COOKIE NOTICE and deleted thereafter, unless you revoke your consent beforehand, in which case we delete your personal data within two weeks of having received your consent withdrawal. To revoke your consent, please go to the bottom of this page.
3. Social Media Plugins
Your personal data is retained for 90 days and deleted thereafter, unless you revoke your consent beforehand, in which case we delete your personal data within two weeks of having received your consent withdrawal. To revoke your consent, please go to the bottom of this page. Please note that we can only delete data processed by us. For information on data retention on the part of the social platform and information on how to revoke consent, please visit the Twitter privacy policy or, LINKEDIN PRIVACY POLICY.
VII Your Rights
You can contact Beyond Hype either in writing or by e-mail at privacy@hype.partners to exercise the following rights:
If you have provided consent for the processing of your personal data, then you have the right to revoke such consent at any time with effect for the future. Please note that such consent revocation may mean that your personal data may still be used up until you exercise this right.
You also have the right to complain to a supervisory authority in connection with the processing of your personal data. In order to exercise this right, you can contact either the supervisory authority competent for Beyond Hype’s place of business (for Berlin this is Berliner Beauftragte für Datenschutz und Informationsfreiheit, Alt-Moabit 59-61, 10555 Berlin) or the supervisory authority competent for your place of residence.
VIII Reason for Data Processing and Source
Beyond Hype processes your personal data because you visit our website. You can choose to not provide your personal data by declining all cookies. In such a case, however, this may result in you not being able to use all functionalities of our website.
IX Automated Decision-Making and Profiling
Beyond Hype does not use your personal data for automated decision making. Unless for website analytics and through social media plugins, Beyond Hype does not create profiles with your personal data. For information on profiles created by website analysis service providers and social media platforms, please visit the Twitter privacy policy, LINKEDIN PRIVACY POLICY or Meta privacy policy.
Cookie Policy and Consent