Superset — Case Study

White text reading 'superset' on a black background with white contour lines creating a wavy 3D terrain effect.
01 — THE BRIEF
Superset had just closed a $4M seed round credible technology, solid investors, but no brand, no presence, and no public story. Superset was targeting institutional partners and serious DeFi players, so the play was a slow, credible build that made them feel established before launch.
140+
PR PLACEMENTS
1
NEW BRAND
149K
IMPRESSIONS
02 — pr
140+ placements across Cointelegraph, Decrypt, The Defiant, Yahoo! Finance, and Investing.com. A sustained drumbeat, rather than a single spike.
TESTIMONIAL
Definitely the best agency I've ever worked with.
Ben Haslam, CTO and Co-Founder
03 — Building the brand
Full website rebrand and new visual identity across every touchpoint. Brand films with founders on camera. The Super Breakfast Club, a private IRL events series in Miami and Amsterdam.
Black background with white wavy lines and text stating Superset equals one unified execution layer for stablecoins, with a green box containing the word superset.
Three minimalist posters on a black tiled wall; left poster with black circle and 'superset' text, center poster with abstract white line art and colored dots, right poster with 'AMA' text and date 13.01.2026 in red and black.
Abstract black and white geometric design featuring two interlocking circular shapes with curved lines.
Black text on blue background reading 'Designed for Institutions. Open to all.'
Silhouettes of people in front of a large screen displaying concentric circles with colored dots and the text 'Dissolving Layers. Introducing Depth.' and 'superset'.
Green background with black text showing a serif font named 'Season Serif' with sample letters 'AaBb' labeled as Headlines.
Black baseball cap with an embroidered white abstract swirl design on the front.
05 — SCOPE
STRATEGY
CREATIVE
COMMUNITY
SOCIAL
PR
NEXT CASE · 04
EigenLayer
New YorkWashington D.C.San FranciscoLos AngelesLondonFrankfurtAmsterdamLisbonSingaporeTokyoSydneySão PauloMumbaiDubaiDüsseldorf