Since 2017 Remote-First. Always-On.
© HYPE 2026 — INTERNAL USE ⌁
Index · sections12 chapters
01 — Foundation.
Section 01/13 · Mission · Vision · Values · Positioning · Audience · Personality
Mission · 01.AWhy we exist
Close the gap between what's built and how the world understands it.
One sentence. No qualifiers.
Vision · 01.BWhere we're going
Every category-defining crypto and emerging tech project has Hype in its corner.
North star · 5-year arc
Values · 01.CFive non-negotiables
— 01
Creative
Relentlessness.
Relentlessness.
We solve problems creatively, challenge assumptions, and never settle for average.
— 02
Excellence is
the baseline.
the baseline.
We hold ourselves to exceptional standards and take pride in the quality of everything we put into the world.
— 03
Own the
outcome.
outcome.
We are proactive problem solvers who take responsibility, move fast, and do what's needed to win.
— 04
Challenge with
conviction.
conviction.
We are opinionated, curious, and unafraid to respectfully challenge ideas, clients, or ourselves.
— 05
Stay humble,
stay human.
stay human.
We act with integrity, support each other, and remember that great work should also be fun.
Positioning · 01.DOne line · says everything
The Superagency.
The go-to partner for the most ambitious crypto and emerging tech companies.
Promise · 01.EWhat we deliver
The best positioning.
The best execution.
The best talent.
The best execution.
The best talent.
Audience · 01.FWho we serve
Founders & teams
building something
important.
building something
important.
Crypto and emerging tech projects with conviction and engineering chops, who know they need a partner — not a vendor — to make their work land.
Origin · 01.GSince 2017
Started in 2017. We were born in the ICO boom, we grew up in the trenches. We are 80+ elite operators, culturally native to the internet, with unwavering conviction for crypto and frontier technology. Remote-first. Always-on.
Personality · 01.HIf Hype were a person
Sharp Opinionated Ambitious Curious Competitive Energetic Culturally Native Tasteful
Brand design principle · 01.IHow the system thinks
Hype is built as a collection of exceptional people, companies, and capabilities. Not a single monolithic entity.
The modular bento-inspired design system reflects this structure through flexible, interconnected components that work together as one brand.
02 — Identity.
Section 02/13 · Logo · Mark · Seal
Primary Wordmark — 02.AClear. Confident. Singular.
Wordmark · 02.AUse on off-white, beige, purple
Inverted · 02.BOn ink
Use when background is ≥ 70% luminance dark—
Superagency Seal · 02.CStamp · loader · footer
Safe area · 02.DX = cap-height
Respect X margin · all four sidesClear space · 02.D
Minimum sizes · 02.EDigital / Print
Below minimums · legibility failsPrint 30 mm · Web 80 px
Accent · 02.FBlack on purple
Purple: #BCACFFMark: #0C0C0C
03 — Colour.
Section 03/13 · Palette · Ratios · Accessibility
Primary01
Off-White
HEX #FDFBF6 RGB 253, 251, 246 CMYK 2, 2, 4, 0 PMS 11-0602
≈ 35% — canvas—
Primary02
Ink Black
HEX #0C0C0C RGB 12, 12, 12 CMYK 0, 0, 0, 100 PMS BLACK 6 C
≈ 30% — structure—
Primary03
Bone Beige
HEX #EAE6DA RGB 234, 230, 218 CMYK 5, 5, 11, 0 PMS 11-0107
≈ 20% — backdrop—
Accent · Signature04
Hype Purple
HEX #BCACFF RGB 188, 172, 255 USE Accent headlines · CTAs · seals
≈ 10% — dominant accent—
Accent · Spark05
Sun Yellow
HEX #FFEB77 RGB 255, 235, 119 USE Status · highlight · one spark per view
≈ 5% — sparing—
Colour distribution · 03.FSuggested ratio
Off-white and ink carry the weight of the page. Beige is the secondary surface, giving bento-style separation a warmer, more editorial feel. Purple is the signature accent and should feel generous. Yellow is a spark, one status dot, one highlight, one chip per view.
Type on colour · 03.GContrast
Aa
14.6 : 1
Aa
14.6 : 1
Aa
8.1 : 1 ✓
Aa
11.3 : 1 ✓
04 — Typography.
Section 04/13 · Geist · Geist Light · Geist Mono
Display · 04.AGeist Bold 700 · 96 – 220 px
Display · Headline—Geist Bold 700—96 – 220 px
Geist,
always.
always.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & () / ? ! . , ⌁
abcdefghijklmnopqrstuvwxyz
0123456789 & () / ? ! . , ⌁
Aa
Geist · primary typeface
Editorial · 04.BGeist Light · 300
Editorial · Accent—Geist Light · 300
Aa
the quiet half,
the loud moment.
the loud moment.
Pull-quotes · numerals · accent words
Type scale · 04.C1 rem = 16px
Display160 / 0.9Geist 700 Hype is a verb.
H196 / 0.95Geist 700 We build momentum.
H256 / 1.0Geist 600 Editorial accent in Geist Light
H328 / 1.1Geist 500 Section heading · supporting copy
Body16 / 1.55Geist 400 Long-form body runs in Geist 400 with generous leading. Keep measure 55–70 chars.
Mono12 / 1.7Geist Mono 300 Labels · metadata · eyebrows
Letter spacing & leading · 04.ETight is good
Default to tight. Open up only for body copy.
Tracking · letter-spacing
Loose.
+0.05em—Avoid · feels lazy
Normal.
0em—Body · 16 px only
Tight.
−0.025em—Headings · H1 – H3
Tightest.
−0.04em—Display · 96 px + · default
Mono & eyebrows tracked +0.18em
Always uppercase & small (11 – 13 px)
Always uppercase & small (11 – 13 px)
Leading · line-height
Display
tight.
tight.
0.88 – 0.95—96 px +
Heading rhythm · short,
punchy, never lazy.
punchy, never lazy.
1.05 – 1.15—Headings
Body copy is the only place where lines breathe, measure 55–70 characters, leading 1.5. Readability over compression.
1.5 – 1.6—Body · long-form
Mono · labels · eyebrows
track +0.18em, always
track +0.18em, always
1.7 – 1.9—Mono · captions
Tight tracks. Tighter leading. Body breathes, nothing else.
05 — Voice & tone.
Section 05/13 · Principles · Vocabulary · Tone matrix · Examples
Voice principles · 05.AFive rules · No exceptions
— 01
Confident,
never humble.
never humble.
Bold claims, backed. We don't hedge or apologize for being good.
— 02
Crypto-
native.
native.
GM, hodl, anon, ngmi — when it lands. Never forced. Skin in the game.
— 03
Sharp,
never wordy.
never wordy.
Short declarative sentences. Cut every filler word. The line should land.
— 04
Allergic
to noise.
to noise.
No buzzwords. No jargon-smoke. Say the thing the way you'd say it to a friend.
— 05
One eyebrow
up.
up.
Lightly cocky. Self-aware. We have fun, never smug. The reader feels in on the joke.
Default to all five. Drop one only with reason.
Manifesto bank · 05.BLines that work
Make hype, not ads.
Great technology doesn't sell itself.
From quiet to unignorable.
Don't talk. Build.
Less talk. More Hype.
Heads-down. Heads-up.
Cloudy with a chance of liquidation.
Great technology doesn't sell itself.
From quiet to unignorable.
Don't talk. Build.
Less talk. More Hype.
Heads-down. Heads-up.
Cloudy with a chance of liquidation.
Reuse · remix · don't dilute
USE 05.C · VocabularyDefault register
ambitious · category-defining · sharp · run · build · ship · unignorable · momentum · conviction · ground-up · heads-down · real · live · skin in the game · marathon, not a sprint · the gap · loud · land · fix · backed · spark
AVOID 05.C · Anti-vocabAuto-rewrite
synergy · leverage · holistic · journey · revolutionary · game-changing · disrupt · world-class · best-in-class · we believe · passionate about · empower · unlock · seamless · cutting-edge · next-gen · paradigm shift
Tone matrix · 05.DHow voice shifts by context
Context
Voice dial
Example
Announcement / launch
Bold + concise
"Live. Today. New episode of What's the Hype."
Customer support / DMs
Calm + direct
"Hey — here's the fix. Reply if you need anything else."
Internal / Discord / casual
Witty + crypto-native
"GM. Heads-down today. Ship by Friday or it's not real."
Press / PR
Measured + factual
"Hype was founded in 2017. We back ambitious crypto and emerging-tech teams."
Manifesto / hero copy
Loud + opinionated
"Great technology doesn't sell itself. We turn ambitious projects into category-defining brands."
Do / Don't · 05.ERewrite anything that smells corporate
— Don't
"We leverage our holistic approach to deliver world-class outcomes."
"Through our partnership ecosystem we drive synergistic growth."
"Hi 👋 We'd love to help you out!"
"We are passionate about empowering builders."
"Our cutting-edge solutions unlock next-gen value."
— Do
Sharp execution. Less talk.
We turn ambitious projects into category-defining brands.
Hey — here's the fix:
We back builders. Skin in the game.
Real tech. Real momentum.
If it sounds like a press release, rewrite it.
06 — Applications.
Section 06/13 · Web · Print · Social · Merch
Splash · 06.AMobile · 9:16
Loading
Hype.
Hype.
iOS · Androidv2026.04
Social · 06.B1080 × 1080
Less talk.
More Hype.
More Hype.
@hype.partners
Case · 06.G
3K to 140K
in 90 days.
in 90 days.
Social · 1080 × 1080
LiveEvent · Lisbon 18 · 05 · 26
Hype
Live.
Live.
Builders only · RSVP
⌁
Pitch cover · 06.HDeck 01
Pitch deck cover — v2026.05
From quiet to
unignorable.
unignorable.
v2026.04
Google Meet · 06.APVirtual backgrounds · 1920 × 1080 · SVG
Four virtual backgrounds for video calls — vector, infinitely scalable, brand-locked. Download the SVG, drop into Google Meet · Zoom · Teams. No watermarks, no compression artefacts.
Photography · 06.AQWhen to use these photos
Live Stream · Podcast · AMA · Product Announcement.
Two-pass system. B&W for the announcement, the editorial moment, the long form. Purple + yellow tint (PFP treatment) for the launch, the social drop, the promo. Same portrait, two surfaces.
B&W · announcement · editorial
Purple + yellow · launch · promo · PFP treatment
In use · Live Stream / AMA · 1920 × 1080
Beige base = announcement · editorial. Purple base = launch · promo.
Spotlight · 06.ARTeam · Events · Recap
Spotlight · Team · Events.
Full color is for the people moments — editorial portraits with bold backgrounds for team spotlights, candid lifestyle and event photography for recaps and culture.
Editorial portrait · vibrant background · team spotlight
Candid · lifestyle · event recap · culture
Color earns its place — people, energy, real moments.
07 — Key visual & graphics.
Section 07/13 · Bento · Statements · Data · Charts
Statement · 07.AOversize caps · editorial bento
Great technology
doesn't sell itself.
doesn't sell itself.
Geist · 700 · 76 pxUppercase · tight track
Arrow markOut
Spark · 01
KPI · 02—
140K
In 90 days · 2026Case N°04
Lockup
Metric · 07.B01
1M
App installs
delivered for clients
delivered for clients
Display type on canvas02
We know Crypto
Marketing
Marketing
Mobile user acquisition agency
Read more ↗A growth story03
From concept to conversion: your app's journey starts here.
Open rate
8%
Email
70%
Line chart · 04Active users
Active
users
23.45%users
Your mobile
growth partner05
growth partner05
Mobile app promoDelivers real results
Bar chart · 06Revenue
Revenue
+$221 434
Engagement07.C · 01
+56.42%
Short-form content that actually lands. Measured weekly, not vibes-based.
Growth07.C · 02
+24.15%
Momentum compounds. We ship weekly and let the numbers do the talking.
2022 · YTD07.C · 03
+29.33%
Year on year, we outperformed category benchmarks by a 2.4× multiple.
08 — Bento & patterns.
Section 08/13 · Solid blocks · Patterns · No gradients
Bento · 08.ASolid colour · no gradient
Flat.
Bold.
Bento.
Bold.
Bento.
Contrast comes from composition, big next to small, dark next to light. One colour per tile. No ramps, no blends.
Spark · 08.BOne per view
Mark · 08.C—
Ink · #0C0C0C
Iconography · 08.NFlat icons · rounded squares
BoltTargetOrbitChatChartFlameEyeGrid
22 px radius · 52% icon size · Solid fills
Composition · 08.KRecipe 01 · 8+4 split
Composition · 08.KRecipe 02 · Quad
Tokens · 08.LDrop-in CSS & SVG recipes
Solid bento
background: #BCACFF;border-radius: 32px;
padding: 48px;
/* one colour per tile */
Lime band
background: #FFEB77;padding: 20px 28px;
color: #0C0C0C;
/* signal strip · alerts · ticker */
Dot grid (SVG)
<pattern id="dots"width="24" height="24">
<circle cx="12" cy="12" r="2" />
</pattern>
Solid first. One pattern per surface. Never gradients.
09 — Do & don't.
Section 09/13 · Logo · Type · Colour · Composition
Rules of engagement · 09.ASix rules · No exceptions
The brand earns its consistency by what it refuses.
Each pair below shows the correct application (left) and the most common misuses (right). When in doubt, strip back, align, breathe.
DO 09.B · Proportions Use the mark as drawn
Keep proportions, kerning, and geometry exactly as supplied.
DON'T 09.B Stretch · rotate · skew
Never squash, stretch, or angle the wordmark.
DO 09.C · Colour Approved palette only
Ink, off-white, or purple, full strength only.
DON'T 09.C Recolor · gradient · tint
No gradients, off-palette colors, or lowered opacity.
DO 09.D · Clear space x-height of "H" minimum
Always reserve generous clear space around the mark.
DO 09.E · Typography Geist family only
Make hype, not ads.
Geist Bold · Geist Light · Geist Mono
One typeface family. Three weights. Zero exceptions.
DON'T 09.E No substitutions
Make hype, not ads.
Make hype, not ads.
Make hype, not ads.
Never substitute system fonts, serifs, or display faces.
DO 09.F · Colour fields Solid · One per surface
Solid fields. One colour per tile. Yellow as a single spark.
DON'T 09.F Gradients · Multi-accent
No gradients, conics, or stacked accent fills.
DO 09.G · Composition Grid · Whitespace · Hierarchy
Align to baseline. Let elements breathe. Build hierarchy with size, not noise.
DO 09.H · Pattern beside text Separate panels
Sharp.
Readable.
Readable.
Pattern lives in its own panel. Text gets a clean surface.
DON\'T 09.H Text on pattern · low contrast
Never lay text directly on top of a pattern. It always loses.
Recap · 09.IThe whole rulebook in seven lines
01 — Use the wordmark as drawn.
02 — Stay within the approved palette.
03 — Respect clear space.
04 — Geist family only.
05 — Solid fields. No gradients.
06 — Align. Breathe. Build hierarchy.
07 — Pattern in its own panel. Never under text.
Seven rules. One brand.
11 — Components.
Section 11/13 · Buttons · Pills · Badges · Cards · Status
Buttons & pills · 11.A5 variants
Start a project → Read case → See our work Hiring /hype-partners
Primary · inkAccent · purpleDefault · ghostSpark · limeOutlined · pill
→
Arrow rule
The lime arrow appears only on action pills — Primary (ink) and Accent (purple). Status pills (Spark · lime), navigation (Default · ghost), and handles (Outlined) stay quiet — no arrow, no dot. One affordance, one meaning.
Status indicators · 11.B4 states
Live
New
Draft
Archived
Cards · 11.CSurfaces
Off-white
Default
card.
card.
Beige
Editorial
card.
card.
Purple
Accent
card.
card.
Ink
Hero
card.
card.
Badges & tags · 11.DInline labels
Case n°04 2026 Live Editorial Outlined Muted
12 — Co-branding & lockups.
Section 12/13 · HYPE × Client · Spacing · Backgrounds
Lockup rules · 12.AHow HYPE pairs with partner brands
— Rule
HYPE always first.
In agency lockups (HYPE × Client), HYPE sits left or first. Match cap-height. Separate with the multiplication sign ×.
— Rule
x-height of "H" between marks.
The space between HYPE and the partner mark equals the cap-height of "H". Tighter than that and they fight; looser and they detach.
— Rule
One ink, one bg.
Both marks render in the same color (ink or off-white). No mixing partner brand colors. Approved bg: off-white, beige, ink, or purple only.
Lockup examples · 12.BHYPE × Partner
Five approved compositions. Same ink across both marks. Patterns live in their own panel — never under the wordmarks.
Approved backgrounds: off-white · beige · ink · purple. Patterns confined to their own panel.
Co-brand don'ts · 12.CAuto-reject
✕ Don't
Mix partner brand colors with HYPE. Both marks stay one ink.
✕ Don't
Use a slash, plus, or "and" between marks. Always ×.
✕ Don't
Place HYPE smaller than the partner. We're never a footnote.
13 — Motion & WebGL.
Section 13/13 · Unicorn Studio · Live scenes · Interactive covers
Brand Bible · v2026.04 · Internal
Questions → brand@hype.partners
© 2026 · The Superagency ⌁