Op Labs — Case Study

SuperFest logo with stylized black text on light blue background with clouds, flowers, and sun illustration, and text 'Presented by Optimism'.
01 — THE BRIEF
Hype teamed up with Optimism to help them realize their vision for a seasonal summer ecosystem campaign. The challenge was providing a creative theme that stood out against other summer initiatives. We landed on the festival direction, which gave us a unique edge that felt fun and still true to the OP brand.
$109M
TOTAL TVL INCREASED
581x
ROI PER DOLLAR SPENT
1M+
IMPRESSIONS ON SOCIALS
TESTIMONIAL
Hype was a stellar team to work with and were foundational to the success of our Superchain DeFi campaign.
MARK GERHARDT, PARTNERSHIPS
Illustration of a red suspension bridge over blue water with sun, red and white coins, and a red and white beach umbrella on sand.
Text reading 'Welcome to the Superchain DeFi Festival' in stylized black font on a light yellow background.
Vertical yellow banner with black text repeating the words 'SUPERFEST' on a light blue background.
Stylized red bridge over blue water with sun, four falling red-edged coins, and red-and-white beach umbrella on sand.
Abstract pattern featuring rows of blue, cream, and red clover-like shapes with red triangles pointing up and down on a black background.
Bright blue background with a red smiling starburst shape, a white daisy with a yellow center, and a multicolored circular target design.
05 — SCOPE
STRATEGY
CREATIVE
COMMUNITY
SOCIAL
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